About the Author

Hi, I’m Ben. Writing my own bio makes me feel egocentric, but I suppose you should know a few things about me if you’ve stumbled across my blog. I have a few interests in life, and I combine them on this blog in a hopefully not-too-awkward jumble of thoughts.

I’m likely to write about analytics a lot, because I’m currently a Sr. Product Manager working on Adobe Analytics Premium. My career has taken me back to Adobe for a second go-around after a short stint at ESPN in Bristol, CT. Prior to ESPN, I spent five years with Omniture (now part of Adobe) where I was in support, technical writing, community management, and product management working with some of the best customers and brightest colleagues a guy could ever hope to meet and building industry-leading software for digital analysis and optimization.

I’m likely to write about sports a lot, because my dream growing up was to be a sports journalist and I almost never stop thinking about, reading about, and watching just about anything involving a ball (or, sometimes, a puck). I grew up in the Boston area, so (predictably) I live and die with the Red Sox and Patriots. My NBA team is the Utah Jazz, which was aided by the fact that I spent most of the last decade living just south of Salt Lake City. I attended Brigham Young University as an undergrad, and (gasp!) the University of Utah for my MBA, but I’m thoroughly a BYU fan in college sports.

Finally, I’m likely to write about my personal life, which includes my wife and¬†four young kids. Most of my social life revolves around them. My Friday nights often consist of playing “Castle Bowling” (don’t ask),¬†watching Phineas & Ferb, and jumping on the bed.

If you’d like to connect with me in other places, here is where my online person lives:

I promise I’ll label posts on this blog clearly so you can ignore the subjects that don’t interest you!


  1. Dave Scalera says:

    Hey Ben – Hope all is well.

    Selfish Question – wondering if you know what ESPN uses for Web Content Management? Do they have an Open-Source strategy? They are one of the target account for Acquia since we’re already doing a good amount of business with Disney.

    Any info you could provide would be great.


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